Technical Barriers for Local Print Shop Owners
Barriers that print shop owners face with software adoption may include limited digital adoption, as some owners may not regularly use email marketing or CRM tools and thus may be hesitant to adopt new software because it feels too technical or complex.
They may continue to rely on old software or even manual, paper-based logs to manage orders and customers, making it hard to integrate with modern, digital tools. It may be difficult to integrate new tools with existing and often outdated infrastructure. Owners may also be faced with time constraints and intimidation (or fear of complex interfaces).
They may lack the time needed to learn new software between juggling production, client communication, and delivery. They may also feel discouraged in exploring tech interfaces that seem overly complex and to be full of jargon.
Additionally, many small print shops don't have structured tracking for customer behavior (no record of frequency or repeat purchases), and without clean data, it can be hard to calculate projected revenue increases from loyalty improvements manually. All-in-all, owners may ignore potential growth tools because they seem complicated and their hesitance may lead to missed revenue opportunities.
The Loyalty ROI Calculator
The Loyalty ROI Calculator helps simplify and solve these frictions by not needing any email lists, CRM accounts, or setup (working independently of any existing system). It has simple sliders and number inputs that are intuitive and interactive, even for non-technical users, and shows results immediately without any confusing analytics or terminology.
With results appearing instantly, it takes seconds to use and allows for quick decisions without significantly interrupting workflow. The calculator only needs average order value and monthly customer count, which can come from manual logs, eliminating the need for complex integration or data migration. The minimal inputs required also mean no setup or learning curve is needed.
The tool is also mobile-friendly and easy/fast to use. The interface of the tool involves plain language and clean design with no jargon and everything clearly labeled, highlighting the financial impact in dollars. Since the ROI tool provides instant projections based on basic numbers, it shows the potential revenue impact even without any historical data, and provides a risk-free, interactive proof of value. By illustrating the financial value of small retention improvements, this calculator demonstrates how Buildify can directly benefit print shop owners.