Technical Barriers for Restaurant Owners in Atlantic City
Atlantic City's economy is driven by the tourism sector, and like most tourism destinations, business booms in the summer while it suffers losses during the winter. Many local businesses compete with the casinos in terms of food, beverages, and entertainment.
Small restaurants are mainly family-run businesses with limited resources and often rely on purchases from local customers to keep operating. The main struggle for these small restaurants is that they have no way to track customer engagement. For many restaurants, there are no reward programs to incentivize customer return and no email or text systems, meaning there's no way to promote discounts or special offers. Most do not have a functioning website and rely on Facebook pages that often post infrequently to communicate with locals.
The consequences of a lack of software are evident immediately. Without the ability to promote or incentivize customers to return, businesses that operate seasonally cannot stay top of mind. Restaurant owners struggle with software, seeing it as hard to use or not worth the cost. Loyalty programs can seem expensive, and the tools seem unjustified.
Simplifying the Decision
The Loyalty ROI Calculator simplifies the decision-making process by removing any uncertainty and showing the value instantly. This calculator shows the projected revenue before signing up, so restaurant owners can instantly know the impact of investing in a loyalty program.
Buildify's all-in-one dashboard also makes it easier for restaurant owners with little to no tech experience. The dashboard also shows how an automated loyalty program and sending text follow-ups or promotions increase repeat visits and sales. The ROI calculator bridges the gap between hesitation and action by proving financial value upfront.